The market for illuminated advertising is evolving rapidly and every year more innovations are emerging that complement or even replace existing products. With the target to always be up to date, the Lichtwerber Deutschland e.V. holds a conference once a year to present and discuss the latest market developments. Once again, the conference program was designed varied. In addition to the current topics presentations, a panel discussion on the topic ‘standardization of illuminated signs Pros & Cons’ was conducted and, as every year, the LWD innovation prize was awarded again. For more information, see www.lichtwerber-deutschland.de.